Friday, May 16, 2008

Top Two Jewellery Companies for Men

The jewellery companies have always been an important asset to the men, but mostly for buying the high-end jewellery for women. Over the last few years the purchasing for women has interchanged and the money spent on men's jewellery has doubled to $6 billion.(http://http//www.unitymarketingonline.com/cms_jewelry/jewelry/jewelry_2007.php) This talks about two major companies of fine jewellery and gives insight on their backgrounds: Links of London and Birk's.






Links of London



One well known company is Links of London, founded in 1990 their stores are located world-wide and offer both men and women fine jewellery. The company started from a pair of fish cuff links, a restaurant owner ask the company for sterling silver cuff links for a gift to his loyal restaurant clients. Links of London always brings something exciting and new to the table in design and enjoy customizing and personalizing. They only purchase their diamonds through respected, well-established, legal channels therefore they are certified and traceable. The quality of service they portray is comfortable and simple. They have won many awards since first established. For example: Jewellery brand of the year, Best design in precious metal, Silver designer of the year, etc. If your looking for watches, braclets, necklaces, ties, and cufflinks, Links of London will have it. Check the web-site. http://www.linksoflondon.com/us-en












Birk's




Another is Birk's, starting in 1879 Henry Birk's was motivated to open is own store which came with great service, quality, value, and design innovation. Some examples of his clientele were royalties and the heads of state. Birk's has one numerous of international design awards then any other Canadian jeweller. In 1998 they came up with a plan to grow as a company, they redesigned stores, redirected the merchandising strategy to focus more on exclusive high-end jewellery and timepieces. By succeeding this mission they became a world class luxury brand and sparked an interest for working with another jewellery company called Mayor, joined together in 2005 it became Birk's&Mayor Inc. Birk's gives a huge selection of mens jewellery from wedding bands, barcelets and necklaces to cuff links and watches.http://www.birksandmayors.com/







Conclusion:


Starting years apart both companies seem to be moving at the same pace, fast. These two companies would be great canadites for picking a nice piece of jewellery whether it be for men, women, childeren. Women get spoiled by men buying them fancy high quality jewellery most the time, now its time for the roles to change and for the men to get just as spoiled with jewellery. Hopefully this give some knowledge on what to look for in a Jewellery Company.


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References:



1. http://www.birks.com/



2.http://www.linksoflondon.com/us-en



3.http://http//www.unitymarketingonline.com/cms_jewelry/jewelry/jewelry_2007.php



4.http://www.thegoodwebguide.co.uk/index.php?rid=004473




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Further Readings:

http://www.birksandmayors.com/press/NDG_BirksMayors_US_release.pdf



http://www.birksandmayors.com/press/NDG_Birks_EN_Feb07.pdf